About Us


LashKandii, formerly known as Official SBY, was founded by Kenyatti Hellum in 2017. At the time, high quality, long-lasting lashes were difficult to obtain, not to mention expensive. Yatti saw a need for a beauty company that catered to the everyday user.  With an initial inventory of 5 styles and 25 lashes, Official SBY was born.

Over the years, the small beginnings of Official SBY has transitioned into Lash Kandii, a global brand with an impressive following of more than 50,000. Still driven by Yatti’s original vision, Lash Kandii strives to serve the beauty community in providing a wide range of lash styles that everyone can afford. Although our name has changed, our goal remains the same. We want to provide amazing products and services while also using our platform to showcase every shade of beauty.